Your job as a product manager is to solve customer problems and build solutions that create value for users and your company. A simple artifact to ensure you’re aligning your work to customer needs is this Value Prop Framework. Use this for any feature, capability, new product launch or product innovation.
I like using this tool early in the product definition process, or as a first step in writing a Product Requirements Document (PRD). It’s also effective as a go-to-market tool when you’re planning how to drive adoption and working with product marketing with how to position your feature and get it into the hands of your users.
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